Tag Archives: seo tips

Facebook Marketing And Your Fan Page

Creating a Facebook fan page as a Facebook Marketing tool is something that more and more businesses are continuing on to. Here are a few pointers on what to do to get your fan page to work hard for you.

Information and Content

One of the most common mistakes businesses make is thinking that their potential customers are visual creatures who are just looking at pictures or videos and can be enticed with glitzy landing pages. But what people are actually looking for is relevance and credibility. Visitors to your page are likely to interact with you and your product or service and stay longer on the page when there’s plenty of great information about the business and lots of really good and relevant content for clients to consume.

Depending on what type of industry you’re in, the information in your Fan Page can be as formal or informal as you like. This can be corporate or creative, concise or playful, long or short. Just make sure that everything placed there is not only factual but likely to be really interesting to your customer. As an added step, you can also make your Fan Page as keyword rich as possible so Google and other search engine can easily find your page.

Choose A Great Name

Keywords are an important part of Facebook Marketing. When you are choosing a name for your Facebook fan page, try to use keywords in the page title. There is nothing to stop you from using your company name followed by a descriptor. For instance, if you have a company name such as ABC Painting, you could name your fan page, ABC Painting and Decorating Gold Coast.

Or if, for instance, your business name is already taken, then add a descriptive term in your Facebook name to differentiate it. For example, if Beef & Beans is already taken, then add a geographical location such as Alabama’s Beef & Beans or Beef & Beans Alabama.

Choose your name carefully. Once set up you can never change it.

Place Backlinks

Whenever you have the opportunity to use your Facebook URL, take it. There are several outside sites where you can place your URL. You can place it in your company’s email signatures or in the employees’ email signature. You can also place it in your official website or on other social networking site accounts. Create a blog, and add keyword-rich articles so that they can be easily searched by search engines. For maximum effect link your blog to your Facebook Fan Page

Within Facebook, you can tag related companies or contacts in a link, photo or post. This way, those potential customers who are looking for related sites can easily check you out through another Facebook site or through a competitor’s site even.

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The 52 Top SEO Tips – Here Are 10 of Them

From the obvious to the “Hey-I-never-thought-of-that-great-idea-before”, here are 10 of the top 52 tips on how to optimize your website for its turbo-charge rocket ride up the search engine rankings.

Be bold. Use the tags around some of your keywords on each page. Do NOT use them everywhere the keyword appears. Once or twice is plenty.

Deep linking. Make sure you have links coming in to as many pages as possible. What does it tell a search engine when other web sites are linking to different pages on your site? That you obviously have lots of worthwhile content. What does it tell a search engine that all your links are coming in to the home page? That you have a shallow site of little value, or that your links were generated by automation rather than by the value of your site. Here is an example of deep linking, in this case to my personal happiness workbook.

Become a foreigner. Canada and the UK have many directories for websites of companies based in those countries. Can you get a business address in one of those countries?

Social bookmarking. Make it easy for your visitors to social bookmark your website, creating important links that the search engines value. There are plenty of free social bookmarking widgets available. We offer The Bookmarketer

Newsletters. Offer articles to ezine publishers that archive their ezines. The links stay live often for many years in their archives.

First come, first served. If you must have image links in your navigation bar, include also text links. However, make sure the text links show up first in the source code, because search engine robots will follow the first link they find to any particular page. They won’t follow additional links to the same page. You can see this in action at the link to the home page on this web site monitoring page

Multiple domains. If you have several topics that could each support their own website, it might be worth having multiple domains. Why? First, search engines usually list only one page per domain for any given search, and you might warrant two. Second, directories usually accept only home pages, so you can get more directory listings this way. Why not a site dedicated to gumbo pudding pops?

Article exchanges. You’ve heard of link exchanges, useless as they generally are. Article exchanges are like link exchanges, only much more useful. You publish someone else’s article on the history of pudding pops with a link back to their site. They publish your article on the top ten pudding pop flavors in Viet Nam, with a link back to your site. You both have content. You both get high quality links. (More on high quality links in other tips.)

Titles for links. Links can get titles, too. Not only does this help visually impaired surfers know where you are sending them, but some search engines figure this into their relevancy for a page.

Not anchor text. Don’t overdo the anchor text. You don’t want all your inbound links looking the same, because that looks like automation – something Google frowns upon. Use your URL sometimes, your company name other times, “Gumbo Pudding Pop” occasionally, “Get gumbo pudding pops” as well, “Gumbo-flavored pudding pops” some other times, etc.

Site map. A big site needs a site map, which should be linked to from every page on the site. This will help the search engine robots find every page with just two clicks. A small site needs a site map, too. It’s called the navigation bar. See how the second navigation bar at the bottom of Last Minute Florida Villas is like a mini-site map?

There you have it: 10 of the 52 Top SEO Tips, a free tip sheet that comes with Don’t Get Banned By the Search Engines:

There is a lot more to search engine optimization, and there are always more details when looking at an individual site. But these tips should help any website significantly improve its rankings.

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